Alicia Keys is no stranger to touring, but she says that her Set the World on Fire trek is different from all the ones before it. That's because "everything is different. This is a very new time in my life," the "Brand New Me" singer says in a behind the scenes tour clip released as part of BlackBerry's Keep It Moving campaign.
Every part of the tour has to be perfect, says Alicia, who earlier this year was named BlackBerry's Global Creative Director. "Each thing is a reflection of me. And each thing is a reflection of who I am and what I love and what I like and what I'm comfortable with," she explains. "So it's important for me to not leave that to somebody else."
Alicia puts her touch on everything, including the onstage visuals. As a special thank you to fans, Alicia and BlackBerry have teamed up to produce a custom video featuring photos from each city she visits on tour. In her recently released behind-the-scenes video, Alicia is shown digging through piles of personal photos uploaded by fans for the onstage visual.
Alicia's Set the World on Fire tour, featuring opening act Miguel, hits Las Vegas on Friday night.
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